PROFITABLE REGENERATIVE BUSINESS ROADMAP:

4 Weeks to Set Up a Profitable Green/Social Justice Business

With Shel Horowitz

Transformpreneur at Going Beyond Sustainability and 

award-winning primary author of Guerrilla Marketing Goes Green

(Cover photo by Stephanie Hofschlaeger)

PROFITABLE REGENERATIVE BUSINESS ROADMAP: Four Weeks to Set Up Your UNIQUE Profitable Green/Social Justice Business—Only Eight Spaces Available

If you’ve always wanted to make the world better through your business, this is your chance to jumpstart that dream, working just an hour and a quarter a week for four weeks.

Topics:

• Session 1: Identify your organization’s specific strengths in creating your unique green and social equity opportunities.
• Session 2: Use Shel and the group to evaluate your ideas, rough out possible products or services, and choose your first green or social equity offering.
• Session 3: Understand three key target markets, each different populations—vastly increasing your potential impact and giving you a significant competitive edge. Also a quick segment on gaining other benefits from the initiative, such as: 1) more engaged and motivated employees and stockholders; 2) PR benefits; and 3) customer ambassadors.
• Session 4: Flesh out the conception, list steps to make it real and launch successfully. Identify the resources you need to move forward. Consider opportunities to continue receiving support.
• One-to-one Consultation: 45-60 minutes total, in one or two sessions at the point in or after the four-session program that will provide YOU with the most value. Shel can help you see the unique strengths of your operation and guide you toward possible offerings, help you list and implement your next steps, steer you toward very helpful resources, and more.

Format:

Four 75-minute interactive and participatory online group sessions, plus your choice of one private 45 minute consultation or two 30-minute consultations with Shel. And a mutual-support private group on LinkedIn just for those who are currently enrolled in or have gone through this program.

Each group session will consist of

1. Attender check-ins on how they moved forward/what they’re pleased about/new challenges (for the first session, we’ll have introductions instead that follow a specific format to keep the discussion moving and focus on the important parts)
2. A learning unit presented by Shel
3. Facilitated discussion of the day’s topic and brainstorming
4. Wrap-up and next steps

Members will have access to recordings and informal transcripts (as technology allows) and are encouraged to replay the sessions/review the transcripts.

Is This Program Right for You and Do You Qualify?

You will benefit from the program if you can say yes to at least three of these questions:

1. Do you currently own or run a business, nonprofit, or department OR have one you’d like to start?
2. Are you interested in achieving a higher good and a better world?
3. Do you have a mission that focuses on a particular environmental or social justice issue—something you feel called to do?
4. Have you ever wondered if you could harness your business to make progress on that goal?
5. Have you ever considered what kind of a difference your organization could make on the issues that matter to you most—if you focused some energy on those issues within a business framework?
6. Do you see potential for business to be a factor in co-creating a better world?
7. Are you eager to discover how your specific business can thrive by combining profitability with environmental and social good?
8. Are you prepared to put in four hours of group learning time, follow through between sessions, and make the financial commitment?

How to Apply:

With only eight spaces available and to make sure everyone has a fair chance at a slot, here’s the easy application process: You start by making sure you can answer yes to at least three of the questions above. Then fill out the simple questionnaire below. If your answers fit the program, Shel will schedule a quick 10- to 15-minute one-to-one call to explore a bit more. After the interview, you’ll be notified quickly whether you’ve been accepted, waitlisted, or asked to wait until you’re more ready.

Note from Shel, Your Presenter/Facilitator, on Enrollment, Pricing and Scheduling:

This first round is a pilot program, limited to eight people. A minimum of four is required to run the program. Future programs are likely to be more expensive and accommodate up to 12 people, so this is a time you can get more in-depth attention from me at a more affordable cost. I was advised by multiple experts that I should be charging $1500-$2000 for this program, but I recognize that you’ll be road-testing it with me and helping me refine future versions. So, pricing for this first round will be just $975 in one payment or two payments of $550. The next iteration of this mastermind will likely be in the $1500 range. This initial bargain price will not be repeated.

Tentatively, I will schedule for Monday afternoons at 4 pm US Eastern. If you are seriously interested but Monday afternoons aren’t good for you, reach out to me. If I can get a minimum of four, I’m willing to run a second group concurrently. We will do our best to provide recordings and transcripts.

Mondays, September 30, October 7, 21, and 28, 2024, 3 pm ET/noon PT (skipping October 14, which is Indigenous People’s Day and a holiday three-day weekend). Please fill out and submit the brief application if you’re ready to sign up.

Your Instructor/Facilitator, Shel Horowitz

With more than 20 years at the intersection of profitability and environmental/social good and more than 20 additional years in small business marketing and in activism, Shel’s “superpowers” include:

• Finding your social change sweet spot: how you and your organization are uniquely positioned to create and market profitable products and services that address crises like hunger, poverty, racism/othering—even “unsolvable” ones like war and catastrophic climate change (the answers will be different for every business or nonprofit). Your organization’s offering will be based on your skills, interests, and capabilities.
• Creating compelling ways to tell “the story behind the story” that generate interest, empathy, and engagement—in a press release, on a web page, in interviews and speeches, etc.
• Writing informational and marketing materials that make a compelling case for you, your products and services, and your focus on higher good: reasons for your prospects to choose you!
• Helping you write, publish, and market a book that establishes your expertise and credibility while helping to influence others toward a better world (Shel has published ten books under his own name and ghostwritten others, through big NYC publishers, small presses, his own publishing company, and a subsidy house, so he has expertise in whichever model will work best for you).
• Suggesting win-win-win partnerships that broaden your market, add more capabilities to your offerings, and increase revenue opportunities. Shel can also write powerful introductory letters to your potential partners like the one that enabled one of his clients to do script consulting for Hollywood director Ed Zwick. Doing two books in the Guerrilla Marketing series with the legendary Jay Conrad Levinson was Shel’s best partnership in his own career.
• Helping you secure knock-it-out-of-the-park endorsements and positioning those blurbs for visibility and sales. He wrote the letter that got one client a testimonial from basketball superstar Bob Cousy. Shel’s got 22 endorsements for his latest book, Guerrilla Marketing to Heal the World, including Chicken Soup for the Soul’s Jack Canfield, futurist Seth Godin, green living and green business experts Alicia Bay Laurel, Jacquelyn Ottman, and Joel Makower, social media gurus Chris Brogan and Brian Solis, Go-Giver Bob Burg, BNI founder Ivan Misner, business likability expert and former Yahoo exec Tim Sanders, and several other prominent people.

Mondays, September 30, October 7, 21, and 28, 2024, 3 pm ET/noon PT (skipping October 14, which is Indigenous People’s Day and a holiday three-day weekend). Please fill out and submit the brief application if you’re ready to sign up.