Fix hunger, poverty, war, and climate change through profitable products and services—not out of guilt and shame, not even just through philanthropy

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Going Beyond Sustainability…to a World of Peace, Plenty, and Profit

Showing business how to find the sweet spot that combines profitable products and services with deep social/environmental change.

Golden Earth

Golden Earth photo credit: FreeImages.com/Stephanie Hofschlaeger

Today’s business world is perhaps the most exciting in history. For the first time on a mass scale, business can be about both making a profit and solving the most pressing challenges facing our society and our planet.

And perhaps, finally, the 21st century is when we solve those persistent challenges: turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.

Some of the many media that have covered Shel Horowitz: Logos of NY Times, Wall Street Journal, Forbes, ABC News, etc.

Some of the many media that have covered Shel Horowitz

How can we accomplish these lofty goals when so many have failed before? By harnessing the power of the profit motive. Working together, we’ll discover, invent, and explore ways to combine progress in one or more of those areas with a healthy, thriving business model—baking the social change and environmental improvement directly into your core operations and values.

But What Does That Actually Mean?

Guerrilla Marketing to Heal the World

Cover of Shel’s 10th book, Guerrilla Marketing to Heal the World

We are talking about far more than mere charity and philanthropy. We’re talking about changing the entire face of business so that solving hunger, poverty, war, and catastrophic climate change become’s part of the corporate DNA. of the enterprise—creating or reinventing a successful and profitable organization whose every action advances this dramatic and overdue social change. That might mean, for instance…

  • Developing and marketing products and services that directly address these core needs. Example: at least three profitable companies sell solar-powered LED lanterns that eliminate the toxic fumes, high risk of death or industry from fires, and endless monthly fuel payout associated with kerosene lanterns; these affordable lamps, financed at the level the household previously paid for kerosene, not only help the environment and safety, they become a ladder out of poverty.
  • Turning costs into revenue by selling materials formerly disposed of as waste. Example: General Motors earns more than $1 billion a year selling materials it once paid to get rid of.
  • Finding ways to bring green and socially conscious products into traditional, nongreen markets. Example: Walmart sells an estimated $15 billion of organic food per year, to shoppers who may never have even been in a Whole Foods—creating an entirely new market.
  • Adjusting labor and consumer practices to create a higher social good. Example: Greyston Bakery, supplier to Ben & Jerry’s and fine gourmet stores, hires and trains “unemployables” and lets them put something great on their resumes: breaking the cycle of poverty while making a fine profit.

Need a “Sherpa” on this Journey?

Here’s the good news: you don’t have to figure this out on your own. The mission of Going Beyond Sustainability is to help you combine deep social change, planetary healing, and thriving business. You’ll work directly with the TransforMarketer himself, Shel Horowitz, award-winning, best-selling author of Guerrilla Marketing to Heal the World and Guerrilla Marketing Goes Green, TEDx talker, and a highly respected voice in the green business and social entrepreneurship worlds who has decades of experience in both business and activism. (Click here to see Shel’s certifications and awards.) Let Shel be your “Social Transformation Sherpa” on this journey. He will help you…

  • Discover your organization’s potential for deep social change and green innovation
  • Develop or refine products and services that turn that potential into a going concern
  • Creatively, affordably, and effectively market these new offerings to existing and new buyers—B2B (business-to-business) or B2C (business-to-consumer)

Take the Next Step Now

Take the Social Change Business Self-Assessment (on our sister site, Impact With Profit)

Take the Green Business Self-Assessment (on our sister site, Impact With Profit)

Contact Shel Horowitz to discuss how his services can make a difference in your organization

Subscribe to the Monthly Clean and Green Club Newsletter (and get the free tipsheet, 5 Ways Business Can Create a Better World, as a bonus)