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Avoid Greenwashing Accusations

Greenwashing/Purposewashing Accusations: How to Avoid a PR Nightmare

You’ve got a whole sustainability department. You’ve slashed your waste, your energy use, your raw materials—which you’ve shifted largely to organic and fair trade. You even collect your products at the end of their lifespan and repurpose them, sending nothing to the landfill.

And yet…here are those pesky protestors again, criticizing you in the press, presenting shareholder resolutions at your stockholder meetings, and claiming you’re not green enough or focused on social equity enough.

What’s a company to do?

Help Is At Hand!

Fear not! Help is just a phone call or an email away. If you’ve been falsely accused of greenwashing or purposewashing, Going Beyond Sustainability’s founder, Shel Horowitz, is ready to go to bat for you. Known as “The Transformpreneur℠,” Shel has decades of experience in both the activist world and in marketing and PR. Shel is the primary author of both Guerrilla Marketing to Heal the World (endorsed by Seth Godin, Jack Canfield, Cynthia Kersey, and many others) and the earlier Guerrilla Marketing Goes Green (named a Groundbreaking Indie Book by Independent Publisher magazine) and an international speaker. He can help you craft a strategy to:

  • Call attention to the good work you're already doing
  • Develop and market profitable new products and services that actually turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—and improve the perception of your company
  • Tell your story to the world
  • Work internally to create buy-in from employees, suppliers, investors, and other stakeholders
  • Strategize with you about how to best counter an unwarranted attack over supposed “greenwashing” or “purposewashing”
Discuss your strategy with Shel

IMPORTANT: If you really are greenwashing, we are NOT the right agency for you!

If you market and promote a product or service that is bad for the environment and pretends to be good or otherwise fails our criteria, we will not accept you as a client. If you are promoting some destructive technology like nuclear power as a solution to global climate change, please go elsewhere. Or better yet, re-engineer your company so it’s doing good in the world—and THAT is something we can help you with. So if you’d like to become a genuinely socially responsible and eco-friendly business, please give us a shout.

Get your monthly Clean and Green Club Newsletter at no cost—and cool bonuses, too!

Seven Weeks to a Greener Business – Once a week for seven weeks, you’ll receive an action-oriented article with tips for greener printing, energy saving, waste reduction, water conservation, transportation, going deep-green, and concluding with green marketing. You’ll also get a subscription to Shel’s award-winning monthly Clean and Green Club Newsletter, one of the longest-running marketing newsletters online, published under various names since 1997.
FREE BONUS GIFT: We’ll also send you Shel’s “Seven Tips to Gain Marketing Traction as a Green Guerrilla”

Ready to Effectively Combine Social Justice, Environment and Profitability?

Shel is Ready to Help You

Let's work together

Newsletter

Seven Weeks to a Greener Business – Once a week for seven weeks, you’ll receive an action-oriented article with tips for greener printing, energy saving, waste reduction, water conservation, transportation, going deep-green, and concluding with green marketing. You’ll also get a subscription to Shel’s award-winning monthly Clean and Green Club Newsletter, one of the longest-running marketing newsletters online, published under various names since 1997.
FREE BONUS GIFT:
We’ll also send you Shel’s “Seven Tips to Gain Marketing Traction as a Green Guerrilla”

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Copyright © 2022· Going Beyond Sustainability

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Site made with love by
Ana Pinto
Copyright © 2022· Going Beyond Sustainability