Top Business Authors and Green Business Experts Endorse Guerrilla Marketing to Heal the World
“Like all of the best Guerrilla Marketing books, this one is powerful, direct and simple. Unlike the other ones, this book also heals our communities, fortifies the planet and helps you build an enterprise for the long haul. Just in time.” —Seth Godin
Why Do Jack Canfield, Seth Godin, and Other Top Marketers, Business Innovators, Social Media Mavens, and Green/Social Change Business Leaders Love Guerrilla Marketing to Heal the World? Why did Frances Moore Lappé (Diet for a Small Planet and many other books on food and democracy), Cynthia Kersey (Unstoppable/Unstoppable Women), Ken McArthur (The Impact Factor), and Yanik Silver (Evolved Enterprise) contribute guest essays?
Because it’s a book that can change not only the way we do business, but the way the world works.
The success of Chicken Soup is because most people want to help others and want to do the right thing. Jay and Shel show that not only do people want to change the paradigm toward people-centered, planet-friendly behavior, but that they can lift people out of poverty and profit handsomely by doing so. I'm delighted to recommend Guerrilla Marketing To Heal the World—the world needs more of this.
For decades, I've supported the idea that business has a higher purpose. Guerrilla Marketing to Heal the World offers practical examples and fresh insights into how business can address poverty, war, and climate—profitably and collaboratively.
I'm delighted to recommend this book.
I'm delighted to recommend this book.
A wonderful combination of guerrilla marketing chockfull of practical green and social change marketing tips and first hand advice from two pros.
The tools that wire the social web are perfect for driving interest and action around sustainability and bringing people up out of poverty. Jay Levinson and Shel Horowitz have a clever blend of ideas, recipes, and thoughts for the future. Their ideas might just become your blueprint, if you want to see the successful greening of the world and empowerment of its citizens.
As consumers use their own guerrilla techniques to hold companies accountable, Guerrilla Marketing to Heal the World levels the playing field, a playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today’s economy, and tomorrow’s.
Guerrilla Marketing to Heal the World proves marketing and making the world a better place are not mutually exclusive. Jay Conrad Levinson and Shel Horowitz demonstrate how you can build a better business based on ethical, Green and value-centered principles.
Taking a long-overdue holistic approach, Guerrilla Marketing to Heal the World shows business how to heal the world—not through guilt and shame, but by weaving the profit motive into this work and honorably embracing core business values that honor humanity and the planet.
In a world filled with shameless self-promoters and hype-filled hucksters, Shel Horowitz and Jay Conrad Levinson stand out as honest, ethical marketers. I like the clear, high-content, value-based, forthright approach to selling with integrity they teach in Guerrilla Marketing to Heal the World, and from experience, I know their ideas can generate highly profitable results.
Green, social change marketing is here for good. This book will show you how to market, influence others and resonate with the times. The advice is simple and the premise is compelling – read this and join the 21st century.
When it comes to finding your voice online or offline, it takes much more than transparency and authenticity. It takes connectivity and inspiration. Jay and Shel are no strangers to helping brands and entrepreneurs build creative and effective channels to reach and attract customers. Now they’re helping businesses increase profitability through green, socially conscious, and eco-friendly strategies and services that also benefit our environment. Build in a higher purpose or go home!
Finally some people who get it! Shel and Jay have brilliantly crafted a framework for turning innovation for business into transformation for the planet. This book reveals not only how any company can not only go green, but make money addressing hunger, poverty, war, and climate change. Readers will discover how being socially conscious and being successful go hand in hand.
—Kristie Notto
Author of Ignite your Impact: How Entrepreneurs Can Share Their Light and Love and Make a Difference, AwesomeSauceMarketing.net
Guerrilla Marketing To Heal the World is an extraordinary effort that is as inspirational as it is informative. This book takes those interested in the world of social impact to 'church'! Shel and Jay cite real-life examples of well-known corporations who are changing the way America does business with their good intentions and innovative strategies. Not only have these organizations added increased profits to their bottom line by adopting the principles of social conscience, but they are changing lives around the world, healing our planet and lifting our spirit.
It's time we all meet in the social impact space to tackle big world issues like, hunger poverty and climate change! This book is a winner!
It's time we all meet in the social impact space to tackle big world issues like, hunger poverty and climate change! This book is a winner!
…It's good to have friends in your corner. This book is such a friend, pulling together some of the best threads available to weave a blanket that can keep you warm. It's full of practical ideas, stories and insights that will have you feel a little less alone and more capable of doing the work you feel so called to you. Shel is a mensch and this book is all the proof you'll need to believe me.
In Jay Levinson’s and Shel Horowitz’s world, people do matter. The book combines the best of marketing and relationship theory with real-world examples and practical advice to create a winning, inspirational package. If we all adopted their advice to create value for others in everything that we do, the world would be a better place.
No message could be more timely than Jay Conrad Levinson’s and Shel Horowitz’s. In the long run, only an ethical approach to marketing works.
Guerrilla Marketing to Heal the World is a clear call to action and a magnificent mandate for the rewards of our better nature. Jay Conrad Levinson and Shel Horowitz enlighten you with a bright new world and give you a clear manifesto for feeling good about yourself as you reap bigger profits and create a better, more ethical place to live and work in. This book will IMPACT!
Good marketing is about doing things right, but more importantly about doing the right thing. Guerrilla Marketing to Heal the World will show you how to be more successful by doing both.
Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk...of business both making a real difference in the world—and making a profit. Their brilliance shines through and their methods will not only help you to make lots of money, but to feel great while doing so. And that, in essence, is free enterprise—that the money you make is directly proportionate to how many people you serve and how well you serve them.
Follow the advice of Guerrilla Marketing to Heal the World. Your current customers, your new customers, and your bank account will be richer for it.
A course in marketing for mensches. Stop wallowing in the sleazy world of dog-eat-dog business and learn how making the world better will actually improve your bottom line! Guerrilla Marketing to Heal the World is the wave of the future. Books on green, ethical, socially beneficial business practices, like this one, are sorely needed in today’s world. This is one of the best books on the topic that I’ve seen. Buy it for your CEO.
The essential key to marketing is making friends, creating relationships. My friend and competitor Shel Horowitz explains in clear terms why those two roles are in harmony and not conflict, and how serving the most underserved can build on this idea. A must read for anyone who wants to understand the new way of doing business and doing it well.
It’s about time someone wrote a book about the way things REALLY work at the values, ethics, and service levels in the marketplace. Yes, there are scandals and scoundrels in business. But they’re truly in the minority. Because the people who last... the people with whom others most want to do business... the people who set the pace for the rest... are quietly and consistently principled individuals operating to help the world overcome its hardest problems. This book spells out what those people are doing and why it’s to your advantage to follow their lead.
Jay Conrad Levinson and Shel Horowitz show, on every page, that not only can business succeed by tackling hunger, poverty, war, and climate change, but that doing so can change the world. Doing the right thing not only feels good, it works. Guerrilla Marketing to Heal the World should be required reading in every marketing class.
This is a refreshing, wonderful and practical book. Jay Conrad Levinson and Shel Horowitz tell you that integrity is not naiveté and that you can stand up for what you believe in and still make a profit. I’d like to thank the authors... Bravo!
Creating socially responsible businesses is not only a good thing to do, but it will give you company a unique competitive advantage. And Guerrilla Marketing to Heal the World shows you how to do that. This book will give you dozens of new and fresh green ideas about how to not only market your business responsibility, but break new ground in solving the world's most pressing problems—AND beat the pants off your competitors."
—David Frye
Author, The Small Business Marketing Bible
Shel, you’re a marketing genius. Your marketing book is one of my favorite secret weapons in the fight to get and keep customers. You’re sincere, creative, and persuasive
I’ve known of, admired Shel Horowitz for many, many, many years and I highly recommend one of his books…just jam paced with guerrilla-type marketing strategies that cost you, if nothing, just a little bit.
REVIEWS
Famed guerrilla marketer Jay Conrad Levinson and Shel Horowitz, a consultant to social change organizations, show how to combine principles and profit in Guerrilla Marketing to Heal the World.
—Toronto Globe & Mail
Guerrilla Marketing to Heal the World is the perfect book for your friends and family members who are business owners or marketers interested in altruistic goals. It combines the skills of two noted multi-title authors and marketers…Guerrilla Marketing to Heal the World is a thoughtful book for those who strive for a balance between their self-interests and the best interests of generations to follow.
—Roger C. Parker, Content Marketing Institute
Showcasing dozens of practical examples of successful companies doing well by doing good ranging from solo entrepreneurs to Fortune 100 global corporations) anyone with the responsibility for any manner of commerce can learn how to heal the world while gaining the practical marketing savvy to turn ethical and moral values into business success.
“Guerrilla Marketing to Heal the World” covers: Creating projects (and products) that accomplish social change, profitability, and cost reduction all at once; Greening a company in ways that save money and make money; Gaining enormous positive reputation as a visionary company worth supporting; Expanding successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles; Turning marketing from a cost to a revenue stream; Embracing abundance and transformation — and stop worrying about market share. Exceptionally well written, organized and presented, thoroughly ‘user friendly’ in tone and commentary, “Guerrilla Marketing to Heal the World” is unreservedly recommended for corporate, community and academic library Business Studies & Marketing collections.
—Midwest Book Review
A deep dive into the new conscious approach to marketing – a guerrilla approach that is destined to change the world. At the core of this new entrepreneurial path is an understanding that in today’s world of commerce, good business is relating to customers as humans, creating wealth in a manner that supports everyone winning, for the betterment of individuals and society. Guerrilla Marketing to Heal the World is your road map to achieving principled profit.
—J V Crum, III, ConsciousMillionaire.com
The book has numerous real-world examples of its approach…It also explores some areas of controversy: for example, while supporting localism is central to green ethics, there are industries and products where that’s not possible… Green marketing is becoming mainstream; Horowitz cites studies showing that 76% of consumers would switch to green goods, if they had parity of price and quality. But plenty are switching even with the premium many green products command. That’s one of the reasons companies can stay profitable even when the costs of ethical and green production might be higher…
—Francesca Rheannon, CSR Wire*
The authors profile successful companies that have done just that. But they also focus on ways businesses can be profitable by creating products that not only advance social change and environmental protection, but which the company can successfully market.
One example is Dean’s Beans of Orange [Massachusetts], which gets all its coffee and cocoa from organic, fair-trade farms, ensuring coffee growers an above-market price for their produce; the company also funds village-led community development projects in the countries from which it buys coffee beans.
“This book is designed to redefine what the business world thinks is possible,” Horowitz writes in an introduction, “and to show through hundreds of powerful examples that not only can we succeed by baking our values into our business practices, the path of success is noticeably easier.”
—Daily Hampshire Gazette
Unbeatable insurgent tactics for increasing your profits while improving the planet. This up-to-the-minute sourcebook gives you the theory and the roadmap to get your sustainability marketing plan up and running…
—Michael Smith, Green Living Review, UK*
Especially in these trying economic times, it’s hard to imagine the “Golden Rule” of putting people first and treating them fairly can help one succeed in business. And with all the cost-cutting that’s going on, can a business really afford to put values above value and worry about the environmental well-being of our planet?
According to authors Shel Horowitz and Jay Conrad Levinson, that is exactly what businesses need to do in order to succeed. These veteran marketers claim that the old model of intrusive advertising and marketing not only costs too much, but it no longer works. Their new book contends that what you can do instead is both more powerful and a whole lot cheaper.
—Jim Barnes, Independent Publisher Magazine*
My latest fave. I write for and about Green business, and have found this to be an excellent resource, full of ideas that can be implemented by businesses of all types and sizes to ethically generate leads and increase profits.
My copy is full of underscores and dog ears where I’ve marked fascinating insights and great real-world ideas for marketing your business ethically and effectively, whether you’re a beginner or advanced.
I especially like the fact that it’s well-written and fun to read, as well as the refreshing point of view that good business goes hand in hand with ethical intentions and community building.
—Anne Michelsen, Green Ink Copywriting*
Packed with practical examples on how ethical marketing can go past the corporate walls to make real impact (and make money.) Rather than just talking about how green your company is (in manufacturing process, recycling, or use of materials), your marketing can impact lasting social change.
Shel may not have known then when he sent over a review copy, but I’m a big supporter of alternative energies, primarily bio-fuel, and regional organic farming. His lobster story (pg. 163) may be a good idea for small biofuel producers, even organic micro-farms by letting customer own a piece of the result.
I can see myself revisiting case studies presented, especially since book notes include links to referenced guerrilla marketing ideas. Don’t want to make you think this is a tree-hugger book, it includes practical marketing you can use in your business. But …
Even if you were “green” before it was cool, you can appreciate this approach for profits and planet. Book goes a long way towards growing a business and being sustainable. Highly recommended.
—Justin Hitt*
* Review of Jay and Shel’s earlier book, Guerrilla Marketing Goes Green, published a few years ago by John Wiley & Sons. The current book, Guerrilla Marketing to Heal the World, includes ~80 percent of the earlier book, plus 40,000 words of brand new material.
What to do next?
Guerrilla Marketing to Heal the World was published by Morgan James and is available through your favorite in-store or online bookseller—or get a personalized, inscribed, autographed and copy directly from primary author Shel Horowitz. You can also order from your favorite independent bookstore, using ISBN 978-1630476588 (we LOVE indies!)