Sustainable and Regenerative Business Starter Kit: All the Freebies and Resources, From One Page
This page offers all freebies and resources offered by one of the top experts in profitability for social transformation and green businesses—award-winning/best-selling author, international speaker, and consultant Shel Horowitz. Shel’s latest (10th) book, Guerrilla Marketing to Heal the World, immediately hit two category best-seller lists when it was released. It has endorsements by Jack Canfield, Seth Godin, the founders of BNI and GreenBiz.com, the author of The New Rules of Green Marketing (among others), and essays from the authors of Unstoppable/Unstoppable Women and Diet for a Small Planet.
No more need to remember a whole bunch of different websites. This page will allow you to click directly to the gifts Shel has for you. They will open on different sites, but this window will stay open and you can easily return to it to get the next gift. Just put in your address and subscribe to Shel’s monthly Clean and Green Newsletter Bundle with twelve bonuses Here’s what you’ll find after you subscribe:
- 5 Ways YOUR Social Impact Business Can Thrive by Creating Wins for People, Planet, and Profit (a one-page quickie)
- Ten Success and Profitability Secrets for Businesses Looking to do Social/Environmental Good
- Strategic Profitability Opportunities for Social Change and the Environment
- Guerrilla Marketing to Heal the World Sampler (several juicy excerpts from Shel’s award-winning 10th book)
- Transform Your Business—and Transform Our World!
- “Impossible is a Dare” Master Slide Set and TEDx Video (the full set of slides Shel selects from for customized versions of his popular “Impossible is a Dare” talk, and the video of the first time he gave it, as a TEDx in 2014)
- Painless Green: 111 Different Easy Low-Cost/No-Cost Ways to Green Up (an ebook focused on easy and inexpensive ways to save energy and water—including many you may not have seen before)
- Resource Page and Timeline for Citizen/Consumer Activists
- Why Nuclear STILL Doesn’t Make Sense (post-Fukushima update to Shel’s first book, on why nuclear power is not a good idea—published in the revised Japanese edition released after the accident)
- How to Add Value to Meeting Planners by Helping Them Green Their Events
- From Save the Mountain to Saving the World (lessons learned from a successful local organizing effort that saved a mountain surprisingly quickly)
- Seven Tips to Gain Marketing Traction as a Green and Regenerative Guerrilla (super-compressed two-page introduction to thinking creatively about how to incorporate profitable social change and environmental regenerativity into your business or organization
- Green/Social Entrepreneurship Profitability Self-Assessment (a quick quiz to see where you are and what your next steps should be—and a mini-consult with Shel to interpret your results)
NOTE: if you already subscribed and you’re asked to subscribe again, please go back to the welcome email you first received (if you subscribed November 2019 or later). There, you’ll find a link to get to the freebie page without re-entering your address. If you subscribed earlier, use Shel’s contact form to request that link (be sure to include the email address you used to subscribe).
Select any or all freebies:
5 Ways YOUR Social Impact Business Can Thrive by Creating Wins for People, Planet, and Profit
Ten Success and Profitability Secrets for Businesses Looking to do Social/Environmental Good
Strategic Profitability Opportunities for Social Change and the Environment
Guerrilla Marketing to Heal the World Sampler
Monthly Clean and Green Newsletter Bundle with Nine Bonuses
Transform Your Business—and Transform Our World!
“Impossible is a Dare” Master Slide Set and TEDx Video
Painless Green: 111 Different Easy Low-Cost/No-Cost Ways to Green Up
Resource Page and Timeline for Citizen/Consumer Activists
Why Nuclear STILL Doesn’t Make Sense
From Save the Mountain to Saving the World
How to Add Value to Meeting Planners by Helping Them Green Their Events
5 Ways YOUR Social Impact Business Can Thrive by Creating Wins for People, Planet, and Profit
Ten Success and Profitability Secrets for Businesses Looking to do
Social/Environmental Good
To download this report click on this link.
Strategic Profitability Opportunities for Social Change and the Environment
How your business can create profitable products and services that go beyond sustainability to help create the world we want. Develop new, profitable, social entrepreneurship products and services—and reach new markets.
- How can your existing processes be used to create new products?
- What other markets can you develop for the products and services you already offer?
- What spin-off products and services make sense?
- How can you profitably bake in green and social change?
Find out how ready your business is to create and market profitable social transformation products and services and to green up your own business/create and market green products and services in ways that increase revenue and lower costs.
Completing one or both assessments entitles you to 15 minutes on the phone (or Skype, etc.) with Shel, to interpret your results and help you think about the kinds of transformative and/or green products and services that match your existing capabilities, skills, and mission. (This is an incredible opportunity for you to get world-class consulting from a recognized expert whose client list spans five continents.) Fill out either or both assessments; they’ll only take about 10 or 15 minutes each and will provide valuable direction for creating a thriving business that does good in the world directly, at its core—not just through its charitable giving.
NOTE: You will get considerably more value from these assessments if you read Guerrilla Marketing to Heal the World first.
Ready to Move Forward?
Step 1: Take the brief Green and Social Entrepreneurship Readiness Assessment: How Prepared Are You to Profit by Changing the World? questionnaires. It should only take you about ten minutes and will give you a lot of clarity on where you are in the process, and how to get where you want to be.
Green and Social Entrepreneurship Readiness Assessment: How Prepared Are You to Profit by Changing the World?
Thank you! Here are your results.
1000 or above: You’re a social change business profitability superstar. Congratulations. We may want to feature you as a successful example who can inspire others.
750-999: You’re doing very well. Some short-term coaching, training or consulting might help you do even better.
500-749: You have a definite interest in running a business that profits by helping others, but you’re having trouble making it work. Your business wants to do the right thing but the culture doesn’t really know how it can support this effort. If you’d really like to move this agenda forward, you’re going to need help. Three to six months coaching, training or consulting could turn things around—contact us.
250-499: You’ve got a tough road. Your company doesn’t support your efforts, but it’s not hopeless. If you can organize a small group of people to form a coherent constituency for change, you may be surprised at how much you can accomplish. Expect to work intensively with us in order to reach that point.
249 or below: Your organization is holding you back. Management and the entire culture are not interested, and may even be hostile. If you yourself are part of the senior management team, this could turn around—some very large and prestigious companies, including General Electric and Walmart, have done so in the past, at least around environmental issues . But it requires serious commitment and a genuine desire to change. You will need internal allies. You will need outside support. If you are not in senior management—have you thought about whether this is really where you want to be working, or whether you might do better in a company more aligned with your values? If you ARE in senior management, you urgently need to build a very different type of climate.
For completing this self-assessment, you’re entitled to a phone/skype conversation with Shel to discuss your results and the opportunities for your business.
Step 2: Sign up for a no-charge 15-minute consultation to assess your/your business’s greatest needs, goals, and obstacles in profitably becoming greener and building in deep social change.
Step 3: Treat yourself to a copy of Guerrilla Marketing to Heal the World. This book cites dozens of companies that have successfully integrated a higher purpose into their business DNA: practical case studies you can learn from and emulate! Just $24.95 for the paperback, and even less for the ebook. Reading this book before we talk will allow our consultation to go much deeper and provide you with far more value. Not required but strongly recommended.
Guerrilla Marketing to Heal the World Sampler
Find our why Chicken Soup’s Jack Canfield said,
Jay and Shel show that not only do people want to change the paradigm toward people-centered, planet-friendly behavior, but that they can lift people out of poverty and profit handsomely by doing so. I’m delighted to recommend Guerrilla Marketing To Heal the World—the world needs more of this.
Seth Godin, author of such iconic books as Purple Cow and All Marketers are Liars, said,
Like all of the best Guerrilla Marketing books, this one is powerful, direct and simple. Unlike the other ones, this book also heals our communities, fortifies the planet and helps you build an enterprise for the long haul. Just in time.
And why Cynthia Kersey, author of Unstoppable and Unstoppable Women, Frances Moore Lappé, author of Diet for a Small Planet, Yanik Silver, author of Evolved Enterprise, and Ken McArthur, author of Impact chose to donate an essay and be part of this remarkable book.
(Other endorsers include BNI founder Dr. Ivan Misner, Jacqueline Ottman, author of The New Rules of Green Marketing, Joel Makower, co-founder and executive editor of GreenBiz.com, Alicia Bay Laurel, author of Living On the Earth, and many others.)
Download a quick-read sampler at https://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/ — click on the download link just after the second paragraph. You’ll get eight excerpts—among them,
- A case study of one of Ben & Jerry’s major charity partnerships (one of many case studies in the book)—and a look at how an upstart company like B&Js was able to leverage its social and environmental commitments to become one of the two market leaders in a niche with hundreds of players
- Two of the five types of green products you might create
- “Mother Nature, Chief Engineer”—how we can look to the planet to solve pesky human engineering problems, like the way a certain type of ant in India builds anthills that survive nicely both during the three-month monsoon flooding and the nine-month drought
- The section of the “Impossible is a Dare” chapter that proves we already know how to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance
You’ll also get the complete table of contents and index for the entire book, as well as the full text of all 22 endorsements that were received in time to include (several more have come in since then).
Monthly Clean and Green Newsletter Bundle with Nine Bonuses
Published since 1997, Shel Horowitz’s Clean and Green Club newsletter was a pioneer online newsletter for marketers. It has evolved to focus on green and socially transformative businesses, as Shel’s consulting, writing and speaking has moved in that direction. Each month’s issue includes a main article—usually a practical how-to tip you can easily implement, but sometimes a profile of a world-changing business, a trend analysis, or something else—as well as a detailed book review. You’ll also get a list of where to hear and meet Shel, and sometimes special offers from Shel’s friends and colleagues.
Subscribe to my newsletter to get a bonus tipsheet, “5 Ways Business Can Create a Better World.” If you’d also like to receive the special report, Seven Tips to Gain Marketing Traction as a Green Guerrilla, and a weekly series, Seven Weeks to a Greener Business, covering greener printing, energy saving, waste reduction, water conservation, transportation, going deep-green, green marketing—once a week for seven weeks—be sure to click the “Yes” box before you hit the submit button.
Transform Your Business—and Transform Our World!
Delight like d.light, Beguile like Ben & Jerry’s, Profit like Patagonia. Click on the link below to download this quick tipsheet. It offers 10 principles, 8 powerful examples from the Fortune 100 to very small companies, and 5 Action Steps you can use to begin the process in your own business.
“Impossible is a Dare” Master Slide Set and TEDx Video
Click on the link just below to download the PDF of the master deck Shel Horowitz uses to select audience-specific slides for his popular talk, “Impossible is a Dare,” given at such venues as TEDx, Green America’s massive Green Festival in New York City, and the Slow Living Summit in Vermont. This master deck also includes a few of the slides from Shel’s other very popular talk, “Making Green Sexy”—which he’s given as far east as Davos, Switzerland and as far west as Honolulu and Kuwaii, Hawaii. Here, you can also watch the abbreviated version he gave as a 15-minute TEDx talk.
Impossible Is a Dare-master slide set
Click to watch the TEDx Talk (and then click on “event videos” and select Shel Horowitz’s talk, “Impossible is a Dare”)
Painless Green: 111 Different Easy Low-Cost/No-Cost Ways to Green Up
Shel Horowitz’s ebook, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle, offers 111 tips to save energy, water, and other resources. Most of them are easy and either free or extremely inexpensive (like $2 or less). It normally retails for $9.95, but it’s yours as a gift: just click the link in the ebook title above and use the code, GBSfreebiepage.
Resource Page and Timeline for Citizen/Consumer Activists
How we as citizens and consumers can make a difference, plus a timeline with a few key events in the last few decades where consumer power made an impact and changed the world. Visit http://transformpreneur.com/consumerpower/ —no download needed.
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Why Nuclear STILL Doesn’t Make Sense
Although some environmentalists see nuclear as our only way to reduce carbon enough to stay within the 2°C limit, I am an ardent opponent of nuclear. I’ve written an entire book on why nuclear power is a dreadful technology that should be abandoned (as several countries have done or are in the process of doing).
My reasons:
- It’s not nearly as carbon-friendly as some environmentalists claim
- It’s an economic disaster
- The consequences of an accident, or even of improper waste storage (over the 220,000 years it has to be totally isolated from the environment) are horrific; the area around Chernobyl is still not habitable after 31 years, and may not be for centuries
- We don’t need it—we have plenty of safer, cleaner options
If you’d like to know more, feel free to download the update to my nuke book that I wrote for a Japanese publisher, post-Fukushima. It’s only 14 pages and it goes through a number of arguments. No opt-in required and you have my permission to share the document as long as you don’t change anything.
From Save the Mountain to Saving the World
3820-word essay on how to think big, turn local successes into global ones, and use the power of ordinary people to create abundance, peace, and planetary balance. Includes full reference citations.
Read the essay From Save the Mountain to Saving the World
How to Add Value to Meeting Planners by Helping Them Green Their Events
1646-word essay on how to help make meetings in less environmentally destructive ways.
Read the essay How to Add Value to Meeting Planners by Helping Them Green Their Events
7 Tips for Green Guerillas
How to Gain Marketing Traction as a Green/Regenerative Guerrilla: Seven Tips
Read it here 7 Tips for Green Guerillas
Want to Go Deeper in This Work?
Visit the “Go Deeper” page for information on working directly with Shel, one-on-one or in small groups. You’ll find information on:
- A small-group mastermind focused on getting your social-entrepreneurship product or service done and launched
- A complete done-for-you option to have Shel identify and plan your offering
- Inexpensive crtiiques and tune-ups of your existing marketing