Serial Rights for Guerrilla Marketing to Heal the World

Serial Rights Available: Greening Our Economy—and Leveraging the Power of Profit to End Hunger, Poverty, War, and Climate Catastrophe in Our Time

Guerrilla Marketing to Heal the World

Cover of Shel’s 10th book, Guerrilla Marketing to Heal the World

Title: Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
Authors: Jay Conrad Levinson (1933–2013), Shel Horowitz
Contributing writers: Cynthia Kersey (Unstoppable), Frances Moore Lappé (Diet for a Small Planet), Ken McArthur (The Impact Factor), Yanik Silver (Evolved Enterprise)
Publisher: Morgan James
Pub date: April 19, 2016Price: $24.95
ISBN: 978-1-63047-658-8 (paperback); 978-1-63047-659-5 (eBook)

Media Center: http://goingbeyondsustainability.com/media-center/

Excerpts from the groundbreaking new book Guerrilla Marketing to Heal the World are available as First Serial Rights (to be published prior to the book’s April 19, 2016 publication date) or Second Serial Rights (published April 19 or afterward).

Excerpts listing a word count are available as soon as an agreement is reached. Those without a word count can typically be prepared within one business day. Please choose excerpts in the following categories:

Solving the Biggest Problems of Our Time/Creating a Better World

  • We Already Know How to Fix the World (1105 words)
  • Marketing As Social Change, and Social Change As Marketing (1497 words)
  • Convince on Climate Change with Nonenvironmental Arguments (562 words)
  • How a Small Group Saved a Mountain the “Experts” Had Given Up On—Case Study: Save the Mountain (477 words)
  • Abundance and Sustainability in Business and in Society: Where We Are Right Now (993 words)
  • Refuting Climate Deniers
  • What Could a Regenerative, Thriving Future Look Like? (977 words)
  • Profit by Helping the World


Using Nature’s Principles to Reinvent (and Re-Profit) Business

  • Mother Nature, Chief Engineer
  • Reinventing Human Enterprise For Sustainability (1247 words)
  • “Waste Streams” into “Fish Food” (614 words)


Why Ethical Business Works Better

  • Consumers Prefer to Buy from Companies That Support Their Social Agenda
  • Consumers, Investors, and Ethics (967 words)
  • Why Responsible Companies Perform Better (611 words)
  • Building Trust
  • The Magic Triangle of Business Success


Key Marketing Principles and Strategies

  • The New Marketing Matrix
  • Pull vs. Push
  • Copywriting and Marketing Checklist
  • Brand Identity in a Global Economy (long version, 1521 words, or short version, 907 words)
  • Use the Right Language/No-Hype Zone
  • Build Credibility with the Right Certifications
  • What Marketers Can Learn from Ring Tones


Marketing for Green and Socially Conscious Organizations, Products, and Services

  • Marketing As Social Change, and Social Change As Marketing
  • Marketing Green
  • Packaging and Values
  • Community-Focused and Charity/Social Change Marketing
  • Studying the Ads: What’s Working in Green Marketing?
  • Thriving as the Bar is Raised
  • Making Green Sexy Across All Demographics and Industries
  • Local As Green
  • Global as Green (356 words)
  • Don’t Get Stuck in the “Greenwashing” Swamp


Running a Green Business

  • Becoming a Green Company (4791 words)
  • Offering Green Products and Services

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