Why Do we Still Suffer with Hunger, Poverty, War, and Catastrophic Climate Change? Because We’ve been Looking for Solutions in the Wrong Place: Author Claims to Know a Better Way

Why Do we Still Suffer with Hunger, Poverty, War, and Catastrophic Climate Change? Because We’ve been Looking for Solutions in the Wrong Place: Author Claims to Know a Better Way

HADLEY, MA: We can end hunger, poverty, war, and catastrophic climate change in our own time, says award-winning, best-selling author Shel Horowitz—but not by trying what failed in the past.

“As a society, we attempt to solve these problems by using guilt and shame. They’ve never worked before, and they won’t work now. We will solve hunger, poverty, war, and catastrophic climate change by making those solutions profitable,” Horowitz, 60, founder of GoingBeyondSustainability.com, proclaims.

Business, he says, can combine a higher purpose and a strong bottom line. In his 10th book, Guerrilla Marketing to Heal the World (Morgan James, 2016), he lists dozens of examples ranging from the world’s top companies down to solpreneurs, such as:

  • d.light and WakaWaka, two companies whose profitable solar lanterns actually create a ladder out of poverty while eliminating toxic, fire-prone kerosene lamps
  • Patagonia, the first major clothing manufacturer willing to take back its used garments at any point in the product lifespan, even complete disrepair
  • Dean’s Beans, a coffee roaster that not only has sold 100% organic fair trade exclusively since the day it opened, but also sponsors village-led social entrepreneurship projects in every area where it buys beans
  • Rocky Mountain Institute, which showed how to build net-zero houses as far back as 1983, and which covers the costs of the energy improvements by designing so well, there’s no need for a furnace or air conditioner
  • Greyston Bakery, hiring “unemployable” ex-cons, ex-addicts, and ex-mental patients to produce world-class brownies and a successful long-term business
  • Unilever, going corporate-wide for Benefit Corporation certification as a social enterprise, following the lead of its Ben & Jerry’s division
  • Fortune 100 companies that have saved and made billions of dollars greening their practices and selling green products—including General Electric, Walmart, and Toyota among many others

“If South Africa can end apartheid and Northern Ireland can make peace, there’s every reason to believe we can turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—and create a world we can proudly pass on to future generations,” says Horowitz. “We have the technology. Let’s find the will.”

Journalists: Horowitz is available for interviews

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Contact: Shel Horowitz, 413-586-2388, shel@greenandprofitable.com