Take Your Organization DEEP Green—And Deeply Profitable

You’ve probably heard that greening your business is pricey and complicated. Maybe you’ve been too discouraged to even try. But here’s the good news: If you do it the right way, greening your business can be easy, cheap, and profitable.

Consider these advantages:

Lower your costs: Pay less for things like energy, materials, water, waste disposal, and transportation.

Boost your revenues: You can

  • Reach new market sectors
  • Find powerful new ways to bring back existing customers or clients
  • Turn those customers into fans and recruiters—into your unpaid marketing angels
  • Create new green and socially conscious products and services
  • Even command a premium price for your green and social entrepreneurship products and services.

Increase productivity: By becoming a company that inspires your employees, you create a more conducive work environment, a sense of empowerment and “we’re all in this together” among employees—and that means less absenteeism, more loyalty, and improved workers’ health—which translates to fewer sick days and lower health care costs.

Shel Horowitz of Going Beyond Sustainability, known as “The Transformpreneur,” will help you:

  • Look at what you’re doing right‚—and where you can do better
  • Find new “low-hanging fruit” to save money and add revenue
  • Create customized marketing approaches for deep green, light green, and nongreen markets—who need three different approaches to get them to buy green and social entrepreneurship products and services
  • Green your supply chain and distribution channels—often without adding costs
  • Scale up or roll out green products and services that build on your current capabilities and strengths while expanding revenue possibilities and reaching new audiences
  • Create and enlarge powerful business opportunities hidden in the intersection of your core expertise/competencies and your desire to bring about a better world
  • Involve employees, community leaders, neighbors, customers, and/or vendors in ways that help them feel a part of your new mission
  • Understand, reach, and expand your core markets with a range of methods from “story-behind-the-story” copywriting to successful joint ventures to social media strategies

    “Shel brings a natural grace and deep acumen to the topic of profitability and social change. One can see, hear, and feel the depth of his commitment to making the world a better place while designing real business-based solutions that ensure companies stay relevant and profitable in the new marketplace. Shel is that one-of-a-kind expert who can help existing traditional businesses begin the steps to become ‘green’ and assist new businesses to start smart by tapping into the market of social change and green business. Thanks for all you do in service to humanity, Shel. We’re lucky to have you!”
    —Kymm Nelsen, CEO, Institute for Conscious Leadership and host of the Conscious Leadership Weekly podcast

    Click here to listen to Kymm Nelsen interview Shel on the Conscious Leadership Weekly podcast

    Click here to discuss your goals with Shel

    Click here to explore a do-it-yourself resource: Shel’s double-award-winning 10th book, Guerrilla Marketing to Heal the World (endorsed by futurist Seth Godin, Chicken Soup for the Soul co-creator Jack Canfield, and 50 other thought leaders)

    Click here to read an extended interview with Shel on Forbes