Kind Words from Experts, Clients, Meeting Planners, and More

Testimonials From Experts (About Shel’s Book)

“The success of Chicken Soup is because most people want to help others and want to do the right thing. Jay and Shel show that not only do people want to change the paradigm toward people-centered, planet-friendly behavior, but that they can lift people out of poverty and profit handsomely by doing so. I’m delighted to recommend Guerrilla Marketing To Heal the World—the world needs more of this.”
—Jack Canfield, Co-Creator, Chicken Soup for the Soul series, Author, The Success Principles, and CEO, Canfield Training Group

“Like all of the best Guerrilla Marketing books, this one is powerful, direct and simple. Unlike the other ones, this book also heals our communities, fortifies the planet and helps you build an enterprise for the long haul. Just in time.”
Seth Godin, Author & Blogger

“For decades, I’ve supported the idea that business has a higher purpose. Guerrilla Marketing to Heal the World offers practical examples and fresh insights into how business can address poverty, war, and climate—profitably and collaboratively. I’m delighted to recommend this book.”
Ivan Misner, Ph.D., Founder of BNI (Business Network International)

“The tools that wire the social web are perfect for driving interest and action around sustainability and bringing people up out of poverty. Jay Levinson and Shel Horowitz have a clever blend of ideas, recipes, and thoughts for the future. Their ideas might just become your blueprint, if you want to see the successful greening of the world and empowerment of its citizens.”
Chris Brogan, co-author, Trust Agents

“As consumers use their own guerrilla techniques to hold companies accountable, Guerrilla Marketing to Heal the World levels the playing field, a playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today’s economy, and tomorrow’s.”
Joel Makower, Executive Editor,, and author, Strategies for the Green Economy

Guerrilla Marketing to Heal the World proves marketing and making the world a better place are not mutually exclusive. Jay Conrad Levinson and Shel Horowitz demonstrate how you can build a better business based on ethical, Green and value-centered principles.”
Michael Port, New York Times bestselling author of The Think Big Manifesto

“Taking a long-overdue holistic approach, Guerrilla Marketing to Heal the World shows business how to heal the world—not through guilt and shame, but by weaving the profit motive into this work and honorably embracing core business values that honor humanity and the planet.”
Alicia Bay Laurel, author, Living On the Earth

“In a world filled with shameless self-promoters and hype-filled hucksters, Shel Horowitz and Jay Conrad Levinson stand out as honest, ethical marketers. I like the clear, high-content, value-based, forthright approach to selling with integrity they teach in Guerrilla Marketing to Heal the World, and from experience, I know their ideas can generate highly profitable results.”
Bob Bly, author of 80+ books and the man McGraw-Hill calls “America’s top copywriter”

“Green, social change marketing is here for good. This book will show you how to market, influence others and resonate with the times. The advice is simple and the premise is compelling – read this and join the 21st century.”
Tim Sanders, author of Saving The World At Work, Love is the Killer App, etc. 

“When it comes to finding your voice online or offline, it takes much more than transparency and authenticity. It takes connectivity and inspiration. Jay and Shel are no strangers to helping brands and entrepreneurs build creative and effective channels to reach and attract customers. Now they’re helping businesses increase profitability through green, socially conscious, and eco-friendly strategies and services that also benefit our environment. Build in a higher purpose or go home!”
Brian Solis, leading digital analyst and bestselling author

“Shel, you’re a marketing genius. Your marketing book is one of my favorite secret weapons in the fight to get and keep customers. You’re sincere, creative, and persuasive.”
Joe Vitale, author, There’s a Customer Born Every Minute and The AMA Complete Guide to Small Business Advertising

“I’ve known of, admired Shel Horowitz for many, many, many years and I highly recommend one of his books…just jam paced with guerrilla-type marketing strategies that cost you, if nothing, just a little bit.”
Michel Fortin, marketing strategist and copywriter


Testimonials From Experts (About Shel’s Work)

Shel’s expertise in both marketing and environmental issues is doubly valuable for eco-conscious entrepreneurs and business owners…he is a powerhouse of effective marketing strategies for social and eco-entrepreneurs.”
Priti Ambani, Managing Editor Ecopreneurist

“Shel brings a natural grace and deep acumen to the topic of profitability and social change. One can see, hear, and feel the depth of his commitment to making the world a better place while designing real business-based solutions that ensure companies stay relevant and profitable in the new marketplace. Shel is that one-of-a-kind expert who can help existing traditional businesses begin the steps to become ‘green’ and assist new businesses to start smart by tapping into the market of social change and green business. Thanks for all you do in service to humanity, Shel. We’re lucky to have you!”
Kymm Nelsen, CEO of Institute for Conscious Leadership

“I love having Shel with us. He’s absolutely the world’s greatest expert on marketing. Your website is absolutely incredible, a huge amount of content. Your work is fantastic. My seal of approval is 100%—you get an A.”
Annie Jennings, President, Annie Jennings PR

“Shel Horowitz demonstrates something I have long believed and said: benevolence and self-interest march hand in hand.”
Drayton Bird, master copywriter

“Shel Horowitz is a smart and savvy copywriter who gets to the heart of any campaign by identifying and building on the key message.”
—(Ms.) Sam Horn, author of Pop! Create the Perfect Pitch, Title and Tagline for Anything, Tongue Fu!® and other books on powerful communication.

“You have a flair for copywriting. You’re one of the two best copywriters that I know of in the whole book marketing field, and maybe far beyond that. Your writing style is lively, energetic, and positive. It tells people what they *can* do. It breeds enthusiasm.”
Steve O’Keefe, author of The Complete Guide to Internet Publicity (Wiley) and owner of Patron Saint PR

“Shel Horowitz is …a mensch, a scholar and a gentleman… also a very talented copywriter…we happily refer business to him. His latest book is awesome.”

Jeffrey Eisenberg, CEO of Future Now, Inc., The Conversion Rate Specialists

“As always, I enjoyed seeing a master craftsman at work—and Shel is a gifted professional at what he does.”
Jim Cox, Editor-in-Chief, Midwest Book Review


Testimonials from Clients (Consulting and Copywriting)

“When we tested your writing against our in-house attempt, your writing yielded 5 times more opt-ins than ours. We think your work is top-notch and will happily refer clients who need to clearly and concisely convey what they do and who they are.”
Marylou Tyler, CEO, Strategic

“What a wonderful job—and you did it so quickly and efficiently! I appreciate your quick turnaround so very much. I’ll definitely use you again.”
MJ Rose, author of “Lip Service,” the first self-published book picked up by a major book club and co-author, How To Publish and Promote Online

“Wow, your client-oriented attitude is very refreshing. Shel, you did a great job — I love your work! Thank you, and we’ll definitely have many more projects for you soon.”
Simon K. Grabowski, CEO,, Poland

“You’re one of the best PR people I’ve ever met.”
Fern Reiss, author of “The Publishing Game: Bestseller in 30 Days”

“Shel, your marketing plan is delicious.”
Ben Mack, branding/advertising expert and author of Think Two Products Ahead

“Shel, I love it. You’re truly brilliant and gifted, and I am blessed to have been guided to call you.”
—Susan Bellows, Susan Bellows & Associates

“We were pleased with your work, your speed, your writing ability and ability to grasp complex subjects.”
Sharon Goldinger, People Speak (author promotion firm)

“I had Shel Horowitz tune up some copy for me, and was very pleased. Excellent value for the money! (And that’s high praise from me.)”
Marion Gropen, Gropen Associates

“Great work, I couldn’t be more pleased. And you delivered right on time and comfortably within budget. I can’t thank you enough, Shel.”
Bob Serling,

“We don’t know how many different ways to say WOW!, but if there were more than one, we’d be saying it. You are certainly blessed with a wonderful sense of how to use our language. I’m sure you must have heard this before — you do great work!. To say that you really have a knack for what you do would be an understatement. How nice it must be to go to sleep every night knowing that you do truly high quality work and are in the right profession.”
John Roman, Inmark Associates

“I’d like to offer my highest possible endorsement of your services… Your skills are formidable. You simplify ideas and find the right tone… You are unparalleled at singling out accurately the exact focus or theme that best captures ideas.…great at discussing options for presenting my message… and no one is better at choosing the clearest, briefest written language.”
Mary L. Ford, 4-Term Mayor of Northampton, MA

“Thanks for yet another competent and clearly assembled product. It’s a pleasure to say it’s a pleasure doing business with you.”
Ira Bryck, Director, University of Massachusetts Family Business Center (14-year steady client)

Testimonials from Meeting Planners (Keynotes and Plenaries)

“Fabulous presentation on green marketing. He also stepped in on less than two weeks notice to do the opening second-day keynote—a well-delivered inspirational message tracking food sustainability through the ages and into the future.”
—Marie-Theres Wimmer, Organizer, Sustainable Foods Summit, Austria

“I wanted to once again personally thank you… Your keynote address was direct and concise. The message of ethics and integrity was heard and accepted by the attendees and the industry will be better because of it… The convention wouldn’t have been the success it was without your involvement.”
Jeffrey Armstrong, Noteworthy USA

“You rocked the room, and definitely caused some mind shifts!”
—Willie Crawford, Organizer of the Birthday Bash Marketing Conference

“Shel, thank you so much for sharing your time and expertise with our members. We had the most ever sign ups… the most ever on the call…This was the most interactive of all our webinars with the most call in questions.
Denise Hamler, Green Business Network Director, Green America


Testimonials from Meeting Attenders

“Not many people have a thorough grasp of marketing AND environmental issues. Shel Horowitz not only has both, but he’s also an energizing, inspiring platform speaker who makes these twin concepts very accessible.”
Jacquie Ottman, green marketing expert and author, The New Rules of Green Marketing 

“Shel was so succinct and helpful…In a half hour Shel brought me back to my core values and how best to market the green aspects of the Becky Bones brand. He used insightful case studies to bring light to the subject and after watching his slides on the Marcal packaging history, I looked at my own packaging and thought ‘I’m not dedicating enough space to telling people we give 25% of our profits back to the environment!’ He knows exactly what you’re grappling with as a green company and gives you permission to tell your story. I will take advantage of any opportunity to glean advice from him in the future.”
Krista Kokjohn-Poehler, President, Becky Bones, LLC

“Captivating, energetic and subject matter expert are just a few adjectives that came to mind as I heard Shel speak at Gulf Coast Green [the Houston AIA Green Energy Conference]. His perfect combination of GREEN fact sharing combined with piquing the audience’s interest was stellar. Shel is a fantastic public speaker. It’s sometimes difficult to keep the attention of a room of highly intelligent architects, designers and sustainability consultants. But Shel plowed through with flying colors. His knowledge base and years of experience yielded a great delivery. He’s a great ‘value add’ for your conference.”
Lolalisa King, Sustainability Strategist, Architect for Life, PC

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