Solve Hunger, Poverty, War, and Catastrophic Climate Change—Not Through Guilt and Shame—but Through the Power of Profit!
Guerrilla Marketing to Heal the World cover
Imagine your business impacting the biggest problems in the world while making a healthy profit. Now—make it real. Imagine that you’re doing this not because somebody says you should, but because it not only makes you feel good, it’s also the easiest path to business success.
Here’s your roadmap: the acclaimed new book, Guerrilla Marketing to Heal the World.
Back in 2010, Jay Conrad Levinson (the Father of Guerrilla Marketing) teamed up with green business profitability strategist Shel Horowitz to the best-selling and award-winning book Guerrilla Marketing Goes Green. It showed businesses how to be both green and profitable.
Now, those same authors have teamed up once again to show the incredible power of business to achieve meaningful and lasting social change on a much deeper level. And this time they had a little help…from Cynthia Kersey, author of Unstoppable and Unstoppable Women, Frances Moore Lappé, author of several books on food and democracy including Diet for a Small Planet, master networker Ken McArthur, and Internet marketing legend Yanik Silver. Each one contributed an essay to Guerrilla Marketing to Heal the World.
Like all of the best Guerrilla Marketing books, this one is powerful, direct and simple. Unlike the other ones, this book also heals our communities, fortifies the planet and helps you build an enterprise for the long haul. Just in time.
—Seth Godin, author and blogger
Guerrilla Marketing to Heal the World highlights dozens of successful companies doing well by doing good—from solopreneurs to Fortune 100 global corporations. Examples?
- General Electric’s sustainability research created 1250 percent ROI and $25 billion in new revenue
- A small startup created innovative solar LED lanterns that eliminate toxic fumes and deadly kerosene fires while creating a ladder out of poverty for their customers
- Using its famous buy-one, give-one model, TOMS Shoes has become a $300 million business and now partners with many traditional businesses that want to make a difference
- Biomimicry pioneer Janine Benyus uses nature’s models to engineer solutions to problems ranging from drought to flood control, and designs that borrow from spiders, trees, and even bacteria
- Greyston Bakery creates baked goods for Ben & Jerry’s and many fine restaurants—with a workforce made up almost entirely of “unemployables”
- UK department store chain Marks & Spencer began measuring 100 different social responsibility criteria several years ago, and improving its performance on these metrics—and the initiative saved the company so much money that it added another 100 metrics
- Interface, one of the largest flooring companies in the world, keeps millions of pounds of material out of landfills through a holistic approach that includes everything from recycling the nylon backing to switching to modular carpets
Click to read the complete Table of Contents and detailed index
Discover how your business can heal the world—while you gain the practical marketing savvy to turn your values into business success. Learn how to…
- Create projects (and products) that accomplish social change, profitability, and cost reduction all at once
- Green your company in ways that save money and make money
- Gain enormous positive reputation as a visionary company worth supporting
- Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles
- Turn marketing from a cost to a revenue stream
- Embrace abundance and transformation—and stop worrying about market share
The book will amaze you with its message of hope and transformation through profit-making business—just as it amazed and other luminaries including Chicken Soup for the Soul co-creator Jack Canfield…marketing trendspotter Seth Godin…BNI founder Dr. Ivan Misner…green marketing pioneer Jacquelyn Ottman…business strategist Chris Brogan…GreenBiz.com founder Joel Makower…Think Big Manifesto author Michael Port…counterculture hero Alicia Bay Laurel…and many others. Click here to read their praises of Guerrilla Marketing to Heal the World.
About the Authors
Jay Conrad Levinson, bestselling author or co-author of more than 60 Guerrilla Marketing books
Jay Conrad Levinson’s more than 60 Guerrilla Marketing books have sold more than 20 million copies. Earlier, he helped create ads for Energizer Bunny, United’s Friendly Skies, and Marlboro Man. Jay passed away in 2013, and this is one of his last books.
Shel Horowitz, expert in profitability for green and social change businesses, best-selling author
Shel Horowitz, profitability consultant/copywriter for green/social change businesses, braids together 40+ years in marketing and environmental activism. Founder of Save the Mountain and Business For a Better World, he’s spoken at TEDx (Massachusetts), ForumDavos (Switzerland), Bosphorus Conferences (Turkey), and elsewhere. This is his 10th book.
Cynthia Kersey (Unstoppable), Frances Moore Lappé (Diet For A Small Planet), Ken McArthur (Impact) and Yanik Silver (Evolved Enterprise) also contributed sections to this book. Kersey writes a deeply personal essay about rising from the ashes of her broken marriage to form a charity that has educated 8000 African children and trained 30,000 adult community members. Lappé discusses the intersections of food and democracy. McArthur shows how even a single person can impact millions of others. And Silver explores 11 different models for businesses to make a difference, with examples.