ÒThe desire to leave the world better than you find it is as basic a drive as needing to eat, needing a home, needing a purpose and a career... ItÕs a biological need, just like food and sex and shelter. Many people shut that down because it feels too scaryÑbut we donÕt feel whole unless weÕre somehow making the world better.ÓÑShel Horowitz (Guerrilla Marketing to Heal the World, p. 302) Nothing to buy hereÑjust your personal invitation to join a movement that uses the profit motive to transform hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. And yes, there are several rewards for you.
Cover of Shel's 10th book, Guerrilla Marketing to Heal the World[/caption]
Your potential business impact goes waaay beyond giving your time or money to charity. IÕm talking about creating and growing an organization that has social change built into its DNA. What if I told you that your organization can have a profound impact upon hunger, poverty, war, and catastrophic climate changeÑwhile, at the same time, making a really nice profit? Is that a legacy youÕd be eager to claim?
Changing an organization so it can change the world is a process. It doesnÕt happen overnight. But like every incredible journey, it begins with a single step.
IÕm inviting you to take that single step, and to make it an easy and rewarding one; YouÕre invited to help me launch my 10th book, Guerrilla Marketing to Heal the World (co-authored with Jay Conrad Levinson, who has done more than 60 Guerrilla Marketing books). ItÕll be out in March.
ÒFor decades, IÕve supported the idea that business has a higher purpose. Guerrilla Marketing to Heal the World offers practical examples and fresh insights into how business can address poverty, war, and climateÑprofitably and collaboratively. IÕm delighted to recommend this book.Ó
ItÕs also one of the last books to be co-authored by the late Jay Conrad Levinson, Father of Guerrilla Marketing. I approached Jay several years ago to collaborate on an earlier book, Guerrilla Marketing Goes GreenÑbecause I had noticed a quiet but persistent undercurrent in his books that showed me he wanted to use his marketing chops to make the world better. He was eager to show that commitment openly, and it is a privilege to once again collaborate with him.
Readers will hear success stories from dozens of inspiring business leaders including
LetÕs not forget the guy who built a luxurious 4000 square-foot net-zero-energy Aspen, Colorado home that doesnÕt even need a furnaceÑall the way back in 1983...the woman who studies nature to discover solutions to drought, super-strong building materials, and many other human problems...the man whose mighty marketing machine is based on studying an ear of corn...and a major supplier to Ben & JerryÕs whose workforce is ÒunemployableÓ ex-addicts, ex-cons, and ex-mental patientsÑjust to name a few.
These kinds of collaborative, co-active, cohesive approaches, added together and multiplied by millions of change agents in the business community around the world, can actually turn society away from its destructive course and toward a giving world-wide community of peace, plenty, and planetary balance. And by sharing this book with your community, you've taken a key step to becoming a planet-centered profitable business. Wouldn't it be great if someone you introduced to the book used the principles they read about to create a major innovation that helped people overcome personal hunger and poverty while creating planetary resiliance to protect us all from war and climate catastrophe?
Is there a voice in your head saying Òit canÕt be doneÑthese problems are too big and too entrenchedÓ? That voice is the Òsmall-minded devilÓ who wants you to think small and stay afraid to step into your greatness. Muhammad Ali told us Òimpossible is not a factÉitÕs a dare,Ó and Henry Ford told us that whether we think we can or think we canÕt do something, weÕre right.
Change happens because ordinary people demand it! In my boyhood, South Africa, Rhodesia (now called Zimbabwe), and the American South still groaned under the weight of apartheidÉpolluters thought they had unlimited license to dump toxics into our air and water without consequencesÉthe Soviet Union ruled with an iron fist. Ordinary people nonviolently changed these evils into something better. I personally started a movement that saved a mountain others had given up on.
And we get not just satisfaction but gratification from doing this work.
When you can not only better the world but also better your profitsÑincrease revenues and cut costsÑyou can not only be proud of the work you're doing but catapult your commitments into greater business success too.
See for yourself. IÕm happy to send you a PDF of the book for evaluation. I would never expect you to promote a book that you havenÕt looked atÑand I know youÕll love it. (If for some reason IÕm wrong and you don't feel comfortable promoting it, IÕll remove you from the launch list with no hard feelings.)
In order for this movement to take hold, we need to get this book into the hands of many people in a short timeÑenough to actually change the culture of business. ThatÕs why IÕm asking for your help in sharing this powerful new book with your worldÑspecifically, with your email list and through your social media connections. And thatÕs why IÕm asking so early. I know that some people plan pretty far ahead. Of course, since I practice my own advice about combining self-interest with planetary interest, you will benefit as well:
I want this book to come out of the gate so strongly that it changes the cultureÑcreating what Malcolm Gladwell called Òthe tipping point.Ó LetÕs see these ideas all over the media and all over peopleÕs business lunches and at-home dinner conversations. LetÕs get people not just talking about these ideas, but implementing them. LetÕs create a business culture that no longer accepts hunger, poverty and war just because weÕve always had them. A culture that actively reverses catastrophic climate change while we still have the time. A culture that reinvents business itself as an incredible force for social good. And yes, letÕs reach millions of people, sell tens of thousands of copies and earn commissions on paid consulting and speaking on creating this change.
IÕd love to have you participateÑand I know youÕll feel really good about bettering the world. AND your community will be even more excited about your work when they see your promotion of Guerrilla Marketing to Heal the World as part of your higher purpose.
All you need to get started is to reply, below. Your autofiller should fill out a lot of it for you. [CONTACT_FORM_TO_EMAIL id="1"]