How Can Social Entrepreneurs Still Thrive in a Trump America?


Social entrepreneurs—do the election results threaten your business? Author Shel Horowitz shows a new way to think about successful social entrepreneurship—based on profit, not government funding. (198 char)


HADLEY, MA, November 9, 2016: Social entrepreneurs—business owners and leaders who use their business to address issues like hunger, poverty, war, and catastrophic climate change—face an apparent crisis. The US has just elected a candidate who openly embraces racism, sexism, and anti-Islamic rhetoric, mocks disabled people, denies climate change, and scorns the economically disadvantaged.

In this new world, federal funding is likely to dry up, and social entrepreneurs will probably face hostility to their missions. What’s a social entrepreneur—or even a green business—to do?

Don’t despair, says Shel Horowitz, primary author of the new book Guerrilla Marketing to Heal the World (Morgan James, 2016, co-authored with the late Jay Conrad Levinson). “Social entrepreneurship will flourish even under a Trump administration. While government funding may dry up, businesses will get more creative and develop profitable products and services that directly create social benefits and improve the environment.”

Guerrilla Marketing to Heal the World front cover. Courtesy of Morgan James Publishing

Guerrilla Marketing to Heal the World front cover. Courtesy of Morgan James Publishing

Praised by such thought leaders as Chicken Soup’s Jack Canfield, legendary blogger Seth Godin, and Unstoppable/Unstoppable Women author Cynthia Kersey, Horowitz’s 10th book offers hundreds of examples and dozens of case studies for successfully turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—not through guilt and shame, but through enlightened self-interest. Not through government funding, but by building in profit incentives.

Horowitz, 58, notes that his book features many Fortune 50 companies including GM, GE, Walmart, Toyota and other major brands—as well as numerous small, innovative startups—that have embraced green practices for bottom-line business reasons. Going beyond sustainability to social entrepreneurship will yield similar bottom-line benefits, he claims.

Journalists: to obtain a review copy of Guerrilla Marketing to Heal the World and/or interview Horowitz, please contact him at 413-586-2388 (office), 413-512-0165 (cell), shel at


Shel Horowitz, green/social change business profitability consultant and author of Guerrilla Marketing to Heal the World

Shel Horowitz, author of Guerrilla Marketing to Heal the World. Photo Credit: Andrew Morris-Friedman

Shel Horowitz, 413-586-2388 (office), 413-512-0165 (cell), shel at
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