Greening and Cost-Saving Your Business
You’ve probably heard that greening your business is pricey and complicated. Maybe you’ve been too discouraged to even try. But here’s the good news: If you do it the right way, greening your business can be easy, cheap, and profitable.
Thirty years ago, most of us thought that going green was a hardship—that you had to sacrifice quality and spend more. But we know better now. We’ve learned how to green our businesses and improve quality and lower cost—all at the same time. Large companies like General Motors, Walmart and General Electric have saved billions of dollars by greening their own operations, and made billions selling green products to both retail and wholesale customers.Consider these advantages:
Lower your costs: Pay less for things like energy, materials, water, waste disposal, and transportation.
Boost your revenues: You can
- Reach new market sectors
- Find powerful new ways to bring back existing customers or clients
- Turn those customers into fans and recruiters—into your unpaid marketing angels
- Create new green and socially conscious products and services
- Even command a premium price for your green and social entrepreneurship products and services.
Increase productivity: By becoming a company that inspires your employees, you create a more conducive work environment, a sense of empowerment and “we’re all in this together” among employees—and that means less absenteeism, more loyalty, and improved workers’ health—which translates to fewer sick days and lower health care costs.
Green/social entrepreneurship business profitability consultant Shel Horowitz, of GoingBeyondSustainability.com, known as “The Transformpreneur,” is here to help you answer questions like:
- How can greening your company save you money on energy?
- How can greening your company save you money on materials?
- How can greening your company save you money on waste disposal and/or create new revenue opportunities?
- How can going green expand your customer base and revenues…build employee engagement, productivity, and loyalty…and open up win-win partnerships?
- How can you effectively market the sustainability accomplishments in your CSR or sustainability report?
- What opportunities exist to switch sourcing to local vendors? Can the transportation savings offset higher prices?
- How can you go beyond green—beyond sustainability—to build and market profitable products and services that address root causes like hunger, poverty, war, and catastrophic climate change?
Shel has served clients on five continents and written several relevant award-winning books. Let Shel help you:
- Look at what you’re doing right‚—and where you can do better
- Find new “low-hanging fruit” to save money and add revenue
- Create customized marketing approaches for deep green, light green, and nongreen markets—who need three different approaches to get them to buy green and social entrepreneurship products and services
- Green your supply chain and distribution channels—often without adding costs
- Scale up or roll out green products and services that build on your current capabilities and strengths while expanding revenue possibilities and reaching new audiences
- Create and enlarge powerful business opportunities hidden in the intersection of your core expertise/competencies and your desire to bring about a better world
- Involve employees, community leaders, neighbors, customers, and/or vendors in ways that help them feel a part of your new mission
- Understand, reach, and expand your core markets with a range of methods from “story-behind-the-story” copywriting to successful joint ventures to social media strategies
Click here to explore a do-it-yourself resource: Shel’s double-award-winning 10th book, Guerrilla Marketing to Heal the World (endorsed by futurist Seth Godin, Chicken Soup for the Soul co-creator Jack Canfield, and 50 other thought leaders)
Click here to listen to Shel’s interview with Kymm Nelsen on the Conscious Leadership Weekly podcast
“Shel brings a natural grace and deep acumen to the topic of profitability and social change. One can see, hear, and feel the depth of his commitment to making the world a better place while designing real business-based solutions that ensure companies stay relevant and profitable in the new marketplace. Shel is that one-of-a-kind expert who can help existing traditional businesses begin the steps to become ‘green’ and assist new businesses to start smart by tapping into the market of social change and green business. Thanks for all you do in service to humanity, Shel. We’re lucky to have you!”
—Kymm Nelsen, CEO of Institute for Conscious Leadership and host of the Conscious Leadership Weekly podcast
“Shel Horowitz is one of the country’s most respected and influential evangelists for earning more money by doing the right thing. Aligning your business and your civic activism…a sherpa for those seeking to grow their businesses and their social conscience.”
—Dean Rotbart, “The Dean of Reputation,” Monday Morning Radio