Deeper Green Brings More Profit

Imagine a luxurious 4000-square-foot home—with a $5 average monthly electric bill. How about a modern factory where every bit of waste is turned into a raw material, and nothing goes to the landfill? A solar farm whose PV (solar electric) panels consume so little land that crops grow underneath them? The Empire State Building saving $4.4 million per year following a “deep energy retrofit”?

All of these are real-life examples of Deep Green design—and they’re only the tip of what’s already possible.

Using design thinking systems such as Net Zero/Net Positive, Circular Economy, and Biomimicry, you can:

  1. Save money: lower the cost of energy, water, raw materials, waste disposal, transportation, etc.
  2. Increase productivity: create a more conducive work environment, a sense of empowerment and “we’re all in this together” among employees; this, in turn, lowers absenteeism, increases workers’ health, and decreases health care costs.
  3. Increase revenue: reach new market sectors, introduce new, green, products and services, market differently to existing clients or customers, and sometimes command a premium price for being green.

Shel Horowitz of Going Beyond Sustainability can help you:

  • Examine your existing practices
  • Find new opportunities for savings and revenue
  • Green your supply chain and distribution channels
  • Scale up or roll out green products and services that build on your current capabilities and strengths while expanding revenue possibilities
  • Involve employees, community leaders, neighbors, customers, and/or vendors in ways that help them feel a part of your new mission
  • Understand, reach, and expand your core markets, through powerful benefit-focused “story-behind-the-story” copywriting, developing partnerships, and other methods
  • Create and enlarge powerful business opportunities hidden in the intersection of your core expertise/competencies and your desire to bring about a better world
  • Reach the three different markets for green products and services: deep green, light green (the fastest growing sector, often overlooked), and nongreen
  • Take you beyond just green to create and market profitable products and services that actually make the world better—helping you turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance

“Shel brings a natural grace and deep acumen to the topic of profitability and social change. One can see, hear, and feel the depth of his commitment to making the world a better place while designing real business-based solutions that ensure companies stay relevant and profitable in the new marketplace. Shel is that one-of-a-kind expert who can help existing traditional businesses begin the steps to become ‘green’ and assist new businesses to start smart by tapping into the market of social change and green business. Thanks for all you do in service to humanity, Shel. We’re lucky to have you!”
—Kymm Nelsen, CEO of Institute for Conscious Leadership and host of the Conscious Leadership Weekly podcast

Click here to listen to Kymm Nelsen interview Shel on the Conscious Leadership Weekly podcast

Click here to discuss your goals with Shel

Click here to explore a do-it-yourself resource: Shel’s double-award-winning 10th book, Guerrilla Marketing to Heal the World (endorsed by futurist Seth Godin, Chicken Soup for the Soul co-creator Jack Canfield, and 50 other thought leaders)

Click here to read an extended interview with Shel on Forbes