HADLEY, MA: In their long-running bestseller Guerrilla Marketing Goes Green, “Father of Guerrilla Marketing” Jay Conrad Levinson and green business profitability consultant Shel Horowitz showed the business world how to profit by going green.
Their next collaboration goes much further. Published April 19, 2016 by Morgan James Publishing, Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want thinks significantly bigger. This groundbreaking book explores how to create a thriving business by finding and developing products and services that help solve hunger, poverty, war, and catastrophic climate change.
About the Book:
Alone among Levinson’s more than 60 Guerrilla Marketing books in the long-running series, Guerrilla Marketing to Heal the World focuses on social entrepreneurship. The book shows how business can be a force for social justice and environmental healing while still creating bottom-line business success.
This social entrepreneurship success formula goes much deeper than charitable partnerships. It involves addressing these huge social problems in your business’s core products, services, and business practices.
Endorsed by 22 prominent business and environmental leaders including Chicken Soup co-creator Jack Canfield and innovation blogger/author Seth Godin, the book also includes guest essays from Cynthia Kersey (author of Unstoppable and Unstoppable Women) and Frances Moore Lappé (author of Diet for a Small Planet and many other books on food and democracy). Green America is the book’s charity partner, and Habitat for Humanity is the publisher’s charity of choice.
About the Authors:
Jay Conrad Levinson’s marketing and brand-building savvy dates back to a 1960s advertising career working on iconic campaigns like the Energizer Bunny, United’s Friendly Skies, and the Marlboro Man. Known as “The Father of Guerrilla Marketing, he died in 2013 and this is one of his last books.
Shel Horowitz combines four decades as a socially conscious marketer and environmental/social justice activist. He even organized the campaign that saved a threatened mountain the “experts” had given up on–four years faster than even he thought possible. This is his 10th book.
Title: Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
Authors: Jay Conrad Levinson, Shel Horowitz
Contributing writers: Cynthia Kersey, Frances Moore Lappé, Ken McArthur, Yanik Silver
Publisher: Morgan James
Pub date: April 19, 2016
ISBN: 978-1-63047-658-8 (paperback); 978-1-63047-659-5 (eBook)
Contact: Shel Horowitz, 413-586-2388, or via email