About Shel Horowitz


  • 7 of Shel’s 10 books have won one or more awards and/or been translated and republished by publishers in other countries (his US publishers include Simon & Schuster and John Wiley & Sons)
  • TEDx Talker and International Platform Association Certified Speaker, Shel has given talks like “Impossible is a Dare” and “Making Green Sexy” as far east as Istanbul and as far west as Honolulu
  • Both a marketer and an activist since he was in high school, Shel’s consulting offers a unique perspective on how to successfully combine business success with social betterment—not through guilt and shame but using enlightened self-interest
  • Frequently interviewed in major media, Shel has been profiled and quoted in Forbes, Wall Street Journal, New York Times, Entrepreneur, ABC News, BBC News, Voice of America, NPR’s Marketplace, Boston Globe, and dozens of others
  • He has been profiled in Wikipedia for many years


Just as Going Green Raises Revenues and Lowers Costs—Changing the World Can Help Your Bottom Line

Shel Horowitz, “the Transformpreneur,” will be your Social Transformation Sherpa

Here’s some more info about Shel—and about the power of social entrepreneurship

Shel Horowitz, green/social change business profitability consultant and author of Guerrilla Marketing to Heal the World

Shel Horowitz, author of Guerrilla Marketing to Heal the World


Consider this:

  • Fortune 100 companies including GE, Toyota, and Walmart have made billions in new revenues by lowering the carbon footprint of their own companies, their markets, and their suppliers
  • One of the country’s top gourmet bakers (you’ve probably had their brownie bits in Ben & Jerry’s ice cream or at top hotels and restaurants) hires “unemployable” recovering addicts, ex-cons, and ex-mental patients
  • A whole movement of architects and designers are reducing costs and environmental footprint—AND making their clients happier—by modeling the amazing engineering accomplishments of the natural world

Shel Horowitz, known as “the Transformpreneur”TM, founder of Going Beyond Sustainability, is ready to be your “Social Transformation Sherpa” in this exciting new world, where business success revolves around helping the planet. With decades of experience in both the business and environmental spheres—helping companies braid them together profitably for more than 15 years—Shel helps you identify profitable business opportunities within your organization’s existing expertise and interests that help turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.

The best-selling and multiple-award-winning author of 10 books including Guerrilla Marketing Goes Green (34 months on Amazon.com’s category bestseller lists) and Guerrilla Marketing to Heal the World (on two bestseller lists on its release in April, 2016),

Some of the many media that have covered Shel Horowitz: Logos of NY Times, Wall Street Journal, Forbes, ABC News, etc.

Some of the many media that have covered Shel Horowitz

Shel is:

  • A certified International Platform Association Accredited Speaker and TEDx Talker who has presented programs like “Impossible is a Dare” and “Making Green Sexy” to audiences from Davos (Switzerland) to Istanbul to Honolulu
  • A frequent media interviewee, with repeat appearances in the New York Times, Inc, Christian Science Monitor, Wall Street Journal, Entrepreneur, ABC News, and elsewhere
  • A profitability and marketing consultant for green and social entrepreneurship businesses who can see both the forest and the trees, bringing laser focus and fresh ideas to create profitable new opportunities to “do well by doing good”
  • The owner of the first business ever to be certified as a Gold-Level Green Business by Green America—which also scored Above Average in 15 out of 22 categories in B Lab’s Impact Assessment
  • A 2011 Inductee into the National Environmental Hall of Fame
  • Recipient of several awards for his books, among them Content Marketing Institute #3 Top Content Marketing Book of 2016 (Guerrilla Marketing to Heal the World),
    Guerrilla Marketing to Heal the World front cover. Courtesy of Morgan James Publishing

    Guerrilla Marketing to Heal the World front cover. Courtesy of Morgan James Publishing

    Independent Publisher Magazine Groundbreaking Indie Book (Guerrilla Marketing Goes Green), Apex Award for Best Book in the PR Industry (Principled Profit), and Foreword Magazine Book of the Year Finalist (Grassroots Marketing)—and author of six books that have been translated and republished abroad

How Business Can Transform the World. Original cartoon by Daniele Rossi.

How Business Can Transform the World. Original cartoon by Daniele Rossi.

Shel is eager to work with your organization to discover new profit centers and market those you have, while making the world better.

To learn more about how Shel can help your organization build this kind of social transformation into your products, services, and corporate culture, click here to see some of the programs and modules he offers. Or click here to begin working together.

“Shel brings a natural grace and deep acumen to the topic of profitability and social change. One can see, hear, and feel the depth of his commitment to making the world a better place while designing real business-based solutions that ensure companies stay relevant and profitable in the new marketplace. Shel is that one-of-a-kind expert who can help existing traditional businesses begin the steps to become ‘green’ and assist new businesses to start smart by tapping into the market of social change and green business. Thanks for all you do in service to humanity, Shel. We’re lucky to have you!”
—Kymm Nelsen, CEO of Institute for Conscious Leadership and host of the Conscious Leadership Weekly podcast

Listen to Kymm Nelsen’s Conscious Leadership podcast interview with Shel

Click here to discuss your goals with Shel

Click here to explore a do-it-yourself resource: Shel’s double-award-winning 10th book, Guerrilla Marketing to Heal the World (endorsed by futurist Seth Godin, Chicken Soup for the Soul co-creator Jack Canfield, and 50 other thought leaders)